Ole Kirk Christiansen, who founded his workshop in Billund in Denmark in 1932 made wooden toys and furniture. The business was not very profitable and he struggled in the beginning of the 30s. But in 1934, he decided to focus on building toys — and changed the name of his company to LEGO which was a contraction of the Danish words “leg godt” (play well).
The company expanded into other Nordic countries in the 1960s. The company also developed smaller bricks that were perfect for hands with small hands, and named it DUPLO in honor of the Latin word duplex (two-fold). This enabled children to build more precise models.
In the 1970s, Lego began to introduce new features that would help its products stand out from the rest. For instance, they introduced a range of different faces to their minifigures. This made the minifigures appear more realistic and enabled them to express various facial expressions and emotions. The Lego Group also added wheels to its bricks, opening the possibility of building vehicles and other machines that moved.
The next big step of the company was when it introduced specific themes — a system within the system that let users to create a specific world or situation. The company was able to increase its brand recognition and attract younger customers. The company also increased production by opening factories in South Korea and Malaysia.
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